Lab series
4 Ways Luxury x Esports Will Win Over China’s Gen Zers
Esports growth has seen unprecedented momentum in China lately. Here are some ways luxury brands can tap into this booming youth market. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
Opinion: Brands Are Cashing in on Male Millennials’ “Midlife Crisis”
Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has… Read More
Young Men Drive the Skincare Market in China
With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More
