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Lingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read More
Chinese Whispers: Chanel Releases Watch Campaign on Douyin, and More
French luxury giant Chanel became the latest high-end brand to set up a presence on Douyin, the trendiest, millennial-focused short video social site in China. Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
Are China’s Retail Pop-ups a Bubble That’s Ready to Burst?
While consumers are still rushing to the most popular pop-ups, brands are more carefully weighing up the return on investment. Read More
China’s Biggest Luxury Brand Acquisitions of 2017
Septwolves acquiring an 80 percent stake in Karl Lagerfeld China was just one of the major acquisitions by Chinese companies in 2017. Read More
China’s Top 10 Luxury Lingerie Brands
Introducing the top 10 foreign and domestic luxury lingerie brands in China based on pricing, market share, and public perception. Read More
Can JD.com’s New Luxury Site ‘Toplife’ Beat Alibaba’s ‘Luxury Pavilion’?
Here is what you need to know about JD's new luxury e-commerce site "Toplife", which is a competing platform to Alibaba's "Luxury Pavilion". Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
Global Lingerie Brands Bet Big on China Market
As Chinese consumer demand expands beyond outwardly visible forms of luxury, high-end lingerie brands are beating the market slowdown. Read More
