la mer
Will London’s Luxury Stores Bring Home the Bacon this Chinese New Year?
Perhaps the entire luxury industry in London lacks a comprehensive marketing strategy for China’s largest holiday -- the upcoming Chinese Lunar New Year. Read More
Full Disclosure: Little Red Book Now Unmasks KOLs’ Paid Posts
The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More
On WeChat, Daigou Get Creative to Skirt New E-Commerce Law
As the Chinese e-commerce law took effect on January 1st, Daigou are getting very creative to continue their work in a more restrictive environment. Read More
Who am I?: Inside the Mind of China’s 20-Something Luxury Shopper
Here are seven Internet buzzwords that can help you to navigate that country’s massive and ever-evolving youth consumption culture. Read More
Beauty Buyers in China Embrace Pricey Mega Boxes
The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China. Read More
Here Are The 5 Different Personalities of Chinese Luxury Consumers
The London-based market research provider Euromonitor International argues its time to redefine Chinese consumers according to their “personality types” and suggests five new, distinct consumer categories. Read More
China’s ‘Annie Leibovitz’ Chen Man Gives Secoo a Luxury Makeover
Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More
Chinese Beauty Blogger Calls Out La Mer for False Advertising
La Mer is now under scrutiny from Chinese netizens thanks to a beauty blogger, who has accused the brand of false advertising of its signature product. Read More
Introducing Daigou 2.0: Counterfeiters Leverage WeChat to Build up their Fraud Chain
The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read More
Lessons from Russia: What Luxury Retailers Can Learn From Moscow on Wooing the Chinese Traveler
Following the World Cup - that drew nearly 40,000 Chinese tourists to the country - Russian retailers are having their big moment. Read More
