l2 digital iq
JD Raises Stakes for Luxury E-Commerce, Once Again, with Watch Alliance
After introducing Tag Heuer and Chopard to online retail in China, for JD, this is just the beginning for partnerships with top-end watch brands. Read More
7 Chinese Luxury E-Commerce Platforms You Need to Know
There's a whole world of luxury online retail beyond China's e-commerce giants JD.com and Alibaba's Tmall. Read More
Alibaba Eyes Overseas Chinese Market with Tmall World
China’s e-commerce giant is expanding its reach with a new initiative that targets Chinese online shoppers living outside of the mainland. Read More
Why Bigger Isn’t Always Better for China’s Overcrowded KOL Market
A recent report by digital intelligence company L2 explores the booming KOL economy in China and offers tips for luxury brands. Read More
How China’s “Princeling” Backlash Could Impact Its Luxury Market
Conspicuous luxury consumption may not be on its deathbed quite yet in China, but in the country's largest and wealthiest cities, online scandals and netizen outrage may ultimately put the last nails in bling's coffin. Read More
