Kweichow Moutai
China’s newest viral collab: megabrands Luckin Coffee x Moutai join forces
Luxury liquor Moutai and domestic coffee chain Luckin partnered up for a Moutai-flavored latte. The collaboration proved an instant sensation in China Read More
Six Of The World’s Most Valuable Spirits Brands Are Chinese
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Read More
Wine Brands Find Their ‘Youth Formula’ in Collaborations
Young consumers have gone wild for the Kweichow Moutai x Mengniu Dairy liquor ice cream tie-up. Read on for more of this month’s tantalizing collaborations. Read More
Will the Trade War Offer a Turning Point for Chinese Luxury Brands?
Will economic restrictions from the U.S.-China trade war lead to domestic Chinese luxury brands taking a larger share of the vast Chinese luxury market? Read More
It’s Official: China’s Luxury Market is Exploding, Fueled by Tesla, Apple
Skyrocketing prices for five-star hotels, top boarding schools, and rare liquors are boosting an already robust Consumer Price Index (CPI) for luxury goods in China. Read More
