Kun Chen
Burberry to Host Fall 2020 Runway Show in Shanghai
Burberry is taking its Autumn/Winter 2020 runway show to Shanghai as part of its dedicated program to reach China’s savvy, young consumers. Read More
British Luxury Brands at LFW Look to China for Brexit Protection
As Brexit evolves, British luxury brands, unsure of how it will affect them, are looking toward the continued buying power of Chinese consumers. Read More
At LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More
