kuaishou

Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More

We outline where to find the right platform for live commerce, how to cooperate with hosts, and the types of promotions to consider. Read More

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More

The French luxury brand Celine recently unveiled its e-commerce service in Asia, which covers countries from China and Singapore to Japan. Read More

As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More

China’s internet industry is one of the most active across the globe and as a new report by Abacus, 500 startups, and South China Morning. Read More

As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More

Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More

While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More