kuaishou
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience
Bilibili is young China in a nutshell, exploring what "new retail" means for brands, Mid-Autumn Festival trends, and a strong consumer recovery. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Navigating Fake Livestream Traffic in China: A Guide For Brands
From viewership numbers for livestreaming sessions and followers number to sales numbers that result from a session, everything in livestreaming can be faked. Read More
Why The Outdated ‘Spirit Boy’ Style Is Making A Comeback In China
The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More
Suning Makes Moves Into Luxury Commerce and Douyin Content
Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
“Too Cool” was once used with contempt towards China’s rural population, but now it’s been re-labeled as “cool” by young Chinese netizens. Read More
Secoo’s 24-hour Livestreams on Kuaishou Are A Big Win
A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read More
Should Brands Tap The Booming Short Video Platform Zynn?
Zynn, the international version of the Chinese short video app Kuaishou is sweeping the social media battleground, but should Western brands tap into it? Read More
