kuaishou
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
Douyin Offers Flagship Stores for Brands
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
Future Tech China: Douyin’s Winning 2021 Playbook
The gloves are coming off for Douyin this year. Here are five things they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More
How Cartier Won China’s Social Media
The consumer landscape has moved slower in luxury because of traditional notions about the industry. But in China, Cartier is bucking that trend. Read More
China’s Top Tech IPOs Of 2020
Despite COVID-19 turmoil, many Chinese tech companies applied for IPOs this year as the demand for technology-enabled solutions rose among luxury consumers. Read More
What China’s Tightening Grip on Livestreaming Could Mean for Luxury
China has announced plans to increase regulations on livestreaming content and limit spending by users, spelling trouble for luxury brands. Read More
Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her? Read More
