kuaishou
Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?
ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read MoreAlibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read MoreCould China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read MoreA Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read MoreAre Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read MoreForget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read MoreChina’s One Trillion Yuan Sleeping Economy
With China’s sleeping economy expected to exceed one trillion yuan by 2030, wellness looks set to become a vital aspect of the luxury sector. Read MoreWhy China’s Short Drama Boom Matters For Luxury
Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read MoreThe Remarkable Strategy Behind Louis Vuitton’s Shanghai Spin-off Show
Jing Daily analyzed how Louis Vuitton is redefining the spin-off show and how its latest initiative can fuel its China business for years. Read MoreKuaishou’s C-Suite Reshuffle Shakes Investor Confidence
Following C-suite changes at JD and ByteDance, Kuaishou has become the latest tech giant to see its CEO resign as Beijing’s industry crackdown rages on. Read More