kuaishou
What China’s Changing ‘996’ Culture Means For Luxury
Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Read More
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
How Will China’s Latest Cyber Laws Impact Luxury?
China continues to clampdown on tech, this time focusing on the pertinent issue of the exploitation of minors. What’s the luxury takeaway? Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Kuaishou Bans Livestreamer Over False Advertising Complaints
A local short video platform has banned livestreamer Yin Shihang, who received over 230,000 complaints for his hype-driven sales and false advertising. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Beauty Brands Find Their Funny Bones in China
While most brands rely on the star power of actors and idols, down-to-earth comedians are emerging as the newest faces of global beauty in China. Read More
E-Commerce In China Still Booming
The Chinese e-commerce market is forecasted to reach $3 trillion by 2024, which isn’t a surprise considering the factors behind it. Read More
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
