kris wu
The Secret to Surviving a PR Nightmare in China
Missteps in China just keep happening. As more and more mainly Western luxury brands find themselves in hot water on the mainland, what’s a global luxury brand to do? Read More
Beijing Cancels Actress Zhao Wei. Is No Star Safe?
China has weathered a series of idol and celebrity scandals, and the reactions have been swift and strong. Where does that leave luxury ambassadorships? Read More
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
After the Kris Wu Scandal, Bulgari Diversifies Celebrity Endorsements
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
What’s China Got Against Rap? Just ask PG One, GAI & Cardi B
As China continues to clamp down on the entertainment industry, it’s now set to ban a host of songs it deems offensive at karaoke bars. Read More
After Kris Wu, Zhang Zhehan Is the Next Luxury Headache in China
Chinese actor Zhang Zhehan is embroiled in a severe political controversy regarding the nation’s war history. What can luxury brands learn from it? Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
What the Kris Wu Scandal Says About China
China’s most beloved idol Kris Wu was detained by Beijing police for alleged sexual misconduct, and his social media accounts have been suspended. Read More
LVMH Celebrates Its First Half 2021 Earnings. But Can Growth Continue?
LVMH, Louis Vuitton’s parent company, has done it again. It’s first half earnings for 2021 have beaten analysts’ expectations. Unsurprisingly, Asia continues to drive the luxury giant’s growth. Read More
