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Will Roger Vivier’s New Brand Ambassador Boost Brand Awareness In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Perfect Diary, Roger Vivier, and Louis Vuitton. Read More
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
Why Is Post-COVID China Embracing A Cyberpunk Aesthetic?
Originally a futuristic and dystopian science-fiction genre from the 1980s, Cyberpunk has reemerged as a total lifestyle aesthetic for Gen Zers in China. Read More
How Gucci, LV Leveraged China To Survive COVID-19
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More
The Importance of China’s Gen Z Men in Pearl Earrings
Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Can Tiffany’s New Face Fuel Its China Market?
Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More
How Can Western Luxury Brands Navigate China Now?
As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More
R3 January List: Celebrity’s Fan Group Join the Defeat Against the Virus
The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More
