kris wu

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More

Jewelry maker Bvlgari has done well in China for two decades, but CEO Jean-Christophe Babin has some new ideas for the country's wealthy, young consumers. Read More

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More

Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More

Yang has differentiated herself from other popular actresses like Yang Mi and Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

Streetwear brands have been trending in China for years but can underground brands that align with Western street culture still do well there? Read More