kris wu

Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More

A digital maverick, Louis Vuitton has doubled down on its marketing efforts in China for the Spring 2021 Menswear show by working with GQ China. Read More

Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More

Jewelry maker Bvlgari has done well in China for two decades, but CEO Jean-Christophe Babin has some new ideas for the country's wealthy, young consumers. Read More

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More