kris wu

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More

A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More

BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read More

From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More

Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 7-11, 2018. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More