krane-wb | Jing Daily

Marketing
How Weibo Is Fueling Social Capital For Luxury Brands In China
Wenzhuo Wu | Share
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players? Read More
Fashion
Burberry China Workplace Bullying Allegations Incite Weibo
Yaling Jiang | Share
A former China Burberry employee has issued a workplace complaint via Weibo. Burberry has concluded there is no evidence to support the claim, but what is the lesson for the… Read More
Weibo Turbocharges Its KOC Network For Beauty Brands
Yaling Jiang | Share
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Emily Jensen | Share
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More

Index Level	Daily Change	% Change
249.32	-$0.06	-0.02%

LVMH	Kering	Richemont
+$2.52	+$0.53	+$0.15

How Weibo Is Fueling Social Capital For Luxury Brands In China