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The North Face x Kaws Collab Soars at Changbai Mountain, China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape, highlighting brand campaigns. Read More
VF Corp.’s Q3 Earnings Are Far From Supreme
VF Corporation's Q3 figures were far from supreme, with profits dropping 25 percent to $347.2 million from $465 million in 2019. Read More
VF Corp To Buy Supreme For Over $2.1 Billion
The VF Corporation is adding the US streetwear brand Supreme to its roster in a deal that is reportedly worth over $2.4 billion. Read More
Armed With A New Trademark, What Will Supreme’s Next Move Be In China?
After securing a Chinese trademark this week, the New York streetwear brand Supreme has opened the door to a range of new possibilities in China. Read More
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
