krane-uaa
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
What is Driving Demand for the Sports & Fashion Combo in China?
As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More
