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Puma’s Sales Leap in Q1 and So Does Confidence, Despite COVID-19
Puma has now had two quarters of growth and its three core regions are fairly balanced by weight compared to this time last year. Read More
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
The Young Love Luxury But Are Brands Ready?
The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite. Read More
Can COVID-19 Cool Off China’s Scalding Sneaker Market?
China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Read More
Kering Kicks Puma to Shareholders to Focus on Luxury
Puma has performed strongly in recent years but, thanks to the meteoric rise of its luxury brands in China, Kering’s attention is elsewhere. Read More
