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LVMH, Hermès, and Kering Suffer From China’s COVID-19 Clampdown
Sales for top-notch luxury players were good in the first three months of 2022, mostly thanks to Europe and the Americas. Read More
What Can Luxury Brands Learn About Storytelling From Gucci?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Read More
The Year of the Tiger is the Year of Gucci
Most global fashion houses have failed at marketing Chinese zodiac symbols. So how did Gucci hit a homerun with its recent tiger campaign? Read More
Gucci’s Collaboration with Marsper Scores with China’s Cultural Consumers
Gucci announced its first-ever collaboration with Chinese trend IP Marsper. How has its ambition to enter the metaverse been reflected? Read More
Saint Laurent’s Dedication to Cultural Cultivation Fuels Growth in China
Jing Daily spoke with Saint Laurent’s CEO Francesca Bellettini to learn about Saint Laurent’s China strategy in this post-pandemic moment. Read More
Balenciaga Couture Ushers in a New Era in China
Luxury house Balenciaga presented 30 looks from its 50th Couture Collection in Shanghai. Can it court China’s couture clients? Read More
Will China Buy Bottega Veneta Without Daniel Lee?
Daniel Lee’s unique vision boosted Bottega Veneta’s visibility in China. But will his shocking departure cause brand damage? Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
What Luxury Can Learn From Gucci’s Green Playbook
After hitting its sustainability target ahead of schedule, Gucci has now debuted a groundbreaking leather alternative, paving the way for cleaner fashion. Read More
Will Gucci’s Digital Bag Disrupt Luxury?
An experience engineered between Gucci and the online gaming platform Roblox has proven to be a valuable experiment for Kering’s jewel in the crown. Read More
