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Adidas and Nike Sales Plummet Following Boycotts
What happens when an icon can’t wear your clothes? No one wants them. Nike and adidas both reported a plummet in sales on China’s e-commerce channel, Tmall. Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
Is Nike Well-Positioned Post-Pandemic?
Chinese consumers fueled a mighty sales surge for the global sneakers brand in the past three months, which will be maintained in the current quarter. Read More
Nike China Cuts 400 Jobs to Make Way for Digital
Nike China has announced plans to lay off 400 employees from Mainland sites, which might be due to the brand’s faster-than-expected digital sales growth. Read More
Why Are Sneakers Cooler Than Luxury Shoes to Millennials?
Jing Daily goes deep at China’s biggest street-culture convention, Innersect, to figure out why “Sneakerheads” prefer streetwear sneakers to luxury shoes. Read More
What is Driving Demand for the Sports & Fashion Combo in China?
As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More
