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Pharrell Williams To Bring Cultural Clout To LV As Brand’s New Menswear Designer
Expect more innovation at the French luxury giant as American musician Pharrell Williams takes over responsibility for helming Louis Vuitton’s menswear. Read More
Bernard Arnault’s LVMH Becomes First European Company To Break €400 Billion Market Value
LVMH has cemented its standing as Europe’s most valuable company, further distancing itself from competitors. What accounts for its tremendous success? Read More
Soaring Sales At LVMH Prove That Luxury Consumers Are A Different Breed
LVMH saw double digit growth in the third quarter thanks to local demand and recovering tourism, reflecting the resilience of the industry. Read More
LVMH Without Virgil: How The Conglomerate Can Speak To A New Generation
The late designer bridged a necessary gap between youth culture and luxury traditions. Can LVMH maintain that connection without him? Read More
LVMH, Hermès, and Kering Suffer From China’s COVID-19 Clampdown
Sales for top-notch luxury players were good in the first three months of 2022, mostly thanks to Europe and the Americas. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Lanvin Group’s IPO Puts China’s LVMH on the Map
Lanvin Group announced its New York IPO plan via a partnership with Primavera Capital. But can the Shanghai-based luxury group convince investors? Read More
How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
Sky’s the Limit — Why Size Is Really Not an Issue for the Big Luxury Brands
The idea that somehow big luxury brands, like Louis Vuitton, have a cap in terms of scale is completely flawed, here’s why. Read More
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Forward-thinking online sales tactics have been booming in China lately. But Chaumet is forging a plan for longer-term relationships with local customers. Read More
