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Can Victoria’s Secret Undo Its Sexist Past?
Victoria’s Secret has revealed that the freestyle skier, Eileen Gu, will be one of seven new figureheads replacing the company’s sexist VS Angels. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Is the Victoria’s Secret Digital Comeback Strategy Enough?
We analyze digital brand campaigns from Gucci's zodiac campaign to Tiffany's T1 collection launch. Read More
Tickets to Victoria’s Secret’s ‘Invite-Only’ Show Are Selling for $13,700 in China
Tickets to the Victoria's Secret fashion show in Shangha are on sale on Taobao for 90,000 yuan, reflecting the country's enthusiasm for the event. Read More
After ‘Racist’ Video, Hadid Sisters’ Selection for China’s Victoria’s Secret Show Causes Stir
Today on social media, Chinese consumers are talking about the Hadid sisters' lineup in Shanghai Victoria's Secret Fashion Show and Jay Chou's Weibo post. Read More
