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Hermès, L’Oréal Bounce Back In China Despite Ongoing Lockdowns
Despite whispers of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products. Read More
Hermès’ Entry Into The Metaverse Hails A New Era For Digital Luxury Fashion
Hermès is set to bring its rich history and longstanding heritage to the digital world after filing for trademarking in the metaverse last month. Read More
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
Why Luxury Loves Virtual Red Envelopes
Luxury brands continue to celebrate Chinese New Year by making the Chinese tradition of gifting red envelopes even more fun and exciting. Read More
Luxury Brands Crushed Singles’ Day, but a New Hurdle Looms
Once Singles’ Day ended, Jing Daily’s KraneShares China Global Luxury Index hit its highest level ever. So why did it rapidly decline after that? Read More
Another Chinese Shopper Protests Hermès Sales Tactics
Hermès’ “peihuo 配货” sales tactic, which forces buyers to accumulate transactions to get access to its iconic bags, is under attack in China. Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
Hermès Rides High In Q1 Thanks To Asia
Watches and jewelry made the biggest gains for Hermès, though all the categories at this esteemed French luxury house grew in high double digits. Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
