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Another Chinese Shopper Protests Hermès Sales Tactics
Hermès’ “peihuo 配货” sales tactic, which forces buyers to accumulate transactions to get access to its iconic bags, is under attack in China. Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
Hermès Makes Fitness High Fashion On WeChat
Hermès is the latest luxury brand to cash in on China’s wellness craze, launching yoga tutorials on its WeChat Mini Program and more. Read More
Hermès Rides High In Q1 Thanks To Asia
Watches and jewelry made the biggest gains for Hermès, though all the categories at this esteemed French luxury house grew in high double digits. Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Hermès Courts Asia With Exclusive Blush Shade
The Maison is turning its attention to Asia by offering an exclusive blush shade as part of its new Rose Hermès makeup collection. Read More
Asia Drives An Hermès Rebound In Q3
Hermès revealed positive earnings for the third quarter of 2020, as post-lockdown consumers in Asia regained their appetites for products like Birkin bags. Read More
Hermès First-Half Results Are Grim, Except For Online Sales In China
The maker of the iconic Birkin bag, Hermès, is feeling the brunt of the pandemic, as its sales plunged by 42 percent over the second quarter. Read More
Why Is Hermès Thriving In China Despite COVID-19?
Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Read More
