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What’s Souring Western Wine & Spirits in China?
Wine and spirits sales in China have been slumping in China — but is there some hope in sight for this once-booming industry? Read More
As Economy Sours in China, Sales of Spirits Soar
While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
High-end Baijiu to Drive Chinese Alcohol Market Growth
Prices for scarce bottles such as Flying Fairy Maotai have risen quickly in 2018. New brands are entering the market to take on the likes of Kweichow Maotai. Read More
