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Apple and Burberry Ride Out Their China Successes as VF Regroups
New Apple launches and Burberry’s full price sales enabled both companies to stay ahead in China’s COVID-stunted economy. Read More
How Burberry Exhibits Its Dedication to Youth Culture in China
What Happened: Burberry kicks off the new year with a community-focused and collaborative offline exhibition. From December 31 to January 9, the British brand is partnering with young Chinese talents… Read More
Burberry Unveils New Flagship Store in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
China’s “Common Prosperity” Drive Sends Luxury Stocks Tumbling
In August, the Jing Daily Index hit a new low as investors drove the share prices of the world’s largest luxury companies downwards. Read More
Can Henan Relief Help Burberry, Big Tech Bounce Back From Backlash?
As the death toll in Henan rises, big tech and luxury brands have jumped to the rescue — saving their own skin in the process. Read More
Burberry Sales Rebound After Chinese Boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55 percent. Read More
Will a Leadership Shakeup Revive Ferragamo in China?
Burberry CEO Marco Gobbetti will head up Salvatore Ferragamo starting next year. But will this change be enough to revive the struggling shoemaker? Read More
Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
Burberry’s Sales Rebound Sparks Hope for Luxury Retail
Burberry expects Q4 sales to be 28 to 32 percent higher than the same period last year, reinstalling confidence in the luxury industry. Read More
