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Burberry’s Ban Shows How Global Luxury Has Changed
Burberry’s removal from the popular Chinese video game Honor of Kings proves that Western brands still have much to learn about international audiences. Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
Burberry’s Sales Rebound Sparks Hope for Luxury Retail
Burberry expects Q4 sales to be 28 to 32 percent higher than the same period last year, reinstalling confidence in the luxury industry. Read More
Burberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read More
The Bane of Burberry
Burberry’s preliminary injunction in an ongoing case on trademark infringement in China is good news for luxury brands operating in the country. Read More
Burberry Sets Sights on China and Young Consumers As Retail Sales Fall
Burberry’s Christmas quarter is not looking too merry, with COVID-induced store closures resulting in a 9 percent drop in comparable sales. Read More
Can Burberry Hit The Spot To Celebrate The Year Of Ox?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Shu Uemura, and Nike. Read More
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
Burberry Reports First Gains After Pandemic Drop
Burberry has seen recovering store sales, which jumped from a 45 percent decline over the first quarter to just a 6 percent loss in the second. Read More-
Burberry’s China Sales Grow Above Pre-COVID Levels In Q1
Burberry has been launching product-focused digital initiatives in recovering markets like China and Korea, and it’s seen some early positive results. Read More
