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Nike Feels the Burn as Anta and Li-Ning Continue Their Winning Streak
With homegrown brands winning in China’s expanding sports sector, Jing Daily analyzes three case studies from this rapidly changing landscape. Read More
Why ANTA Brought Home Gold at the Olympics
Official sportswear partner of the 2022 Winter Olympics, ANTA Sports, has been thrust into the global spotlight. But there are other reasons for its boom. Read More
Anta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
Chinese Sportswear Giant Anta Rides China’s Winter Olympics Fever
Chinese sportswear brand Anta launched its “Keep Moving” campaign, rolling out omni-channel marketing tactics to leverage the winter sports fever in China. Read More
An Anta-Owned Reebok Could Be Big for Fitness in China
Adidas has confirmed plans to sell off U.S. fitness brand Reebok, which it purchased in 2006, as part of the German sportswear giant’s new five-year strategy (to be released in… Read More
Will Chinese Sportswear Brand Anta’s ‘Gym Tech’ Rebrand Pay Off?
Anta’s “Gym Tech” new flagship store signals that the ownership group has changed the brand’s business model toward a direct-to-consumer distribution approach. Read More
Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
