korea
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Why China Is The Only Luxury Superpower
Over the last five years, most luxury growth was generated by Mainland China or Chinese tourists, and the market is only becoming more crucial. Read More
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
Korean Duty-Free Shops Suffer $528 Million Loss After THAAD Deployment
A drop in Chinese tourists to Korean duty-free shops after the THAAD missile system deployment resulted in US$528 million in losses between March and May. Read More
China Limits Travel to Both Koreas as Conflict Heats Up
China is putting curbs on travel to North Korea as the situation on the Korean peninsula is heating up, with tour operators and airlines suspending sales. Read More
Will Chinese Retaliation over THAAD Cause Overall Chinese Tourism to Drop for First Time?
Chinese curbs on tourism to South Korea over THAAD is causing concerns that Chinese outbound tourism may see negative growth for the first time. Read More
Lotte Suffers Retaliatory Action in China over THAAD Deployment
Lotte's decision to swap land with the South Korean government has put it under intense pressures in China to back away from the deal. Read More
How China Uses Tourism as a Foreign Policy Tool in Asia
For China, outbound tourism can be used as both as a carrot and a stick, and it's not afraid to use it for rewarding and punishing countries in the region. Read More
Duty-Free Isn’t Free: Bid for Duty-Free Licenses in Korea Reveals Flawed System
Duty-free licenses are fiercely contested in South Korea, where retailers want to tap into Chinese tourists' generous duty-free spending. Read More
