KOLs
Meet The Five Chinese Fashion Influencers You Need To Know This Year
With China’s influencer market outpacing the rest of the world, who are the homegrown luxury and fashion KOLs that brands must follow? Read More
In Zero-COVID China, Brands And Duty-Free Pivot From Airports To City Centers
Savvy brands are navigating the downturn in Chinese tourism by pivoting from traditional travel retail toward duty-free shops in city centers. Read More
Why Retailer-Led Brand Collaborations Are So Successful In China
In China, collaborations between brands and retailers have been on the rise over the past decade, led by local upstarts and established names alike. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
Beaches, Brands, And Billionaires: The Irresistible Rise Of Xiamen
Known for laid-back luxury tourism, Xiamen is also home to top young designers and the southeastern rich. Welcome to China's new fashion capital. Read More
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
5 Things Every China Marketer Wishes Global HQ Understood
Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
Chongqing: Luxury’s Biggest, and Most Overlooked, Opportunity
When it comes to luxury openings, Chongqing is often overlooked, losing out to neighboring Chengdu instead. Jing Daily shows why brands are missing a trick. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
