KOLs
Fearful Chinese KOLs Refuse to Represent South Korean Businesses
While South Korea's economy suffers from the tensions with China over THAAD, some Chinese KOLs are refusing to work with South Korean companies. Read More
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
10 Lessons from China’s Dominant E-Commerce Game
The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
Gucci’s Pitti Palace Show Sees More Chinese Fashion Bloggers Than Celebrities
Italian luxury label Gucci invited more Chinese fashion bloggers than celebrities to its 2018 Cruise Collection show at the historic Pitti Palace. Read More
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses
For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
KOL Marketplace ParkLU Aims to Take the Guesswork Out of Working with Chinese Influencers
New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More
Chloe Reuter on How Luxury Can Leverage China’s KOLs in the WeChat Era
Reuter Communications Founder and CEO Chloe Reuter shares her inside expertise on China's rapidly evolving luxury influencer economy. Read More
