KOLs
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Jiawa Liu on Reshaping the Notion of Influence
Creative director and influencer Jiawa Liu talks to Jing Daily about her role in fashion and the impact of Russia’s war against Ukraine on the industry. Read More
Influencer Accused of Dressing Inappropriately Sparks Online Debate
A post in which a mother accused a Chinese influencer of being a bad influence on children has gone viral online. What can brands take away from this? Read More
Ferrari Races Into Luxury Fashion. Will China Buy?
Ferrari is racing into luxury fashion with a new Fall 2022 collection. But what roadblocks are ahead for the Italian carmaker in China and beyond? Read More
Jessica Wang on Influencing During Fashion Week
Jing Daily chats to Jessica Wang, the Morgan Stanley associate turned blogger, now one of the most powerful Chinese figures in the global fashion scene. Read More
Will China’s Crackdown on Money Worship Affect Luxury?
The Cyberspace Administration of China has launched a month-long campaign to clean up China’s internet. Should luxury worry? Read More
Data Shows Brands Don’t Need Social Media Accounts in China
Data from Jing Collabs & Drops’ first report shows that luxury brands no longer rely on their own social media accounts in China. Read More
What Luxury Brands Will Need To Know In 2022
The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022. Read More
Beauty vs. Fashion: The Early Access Strategies of Collabs in China
Why do beauty brands and luxury fashion labels adopt different early access tactics in China? Jing Daily’s latest report explains. Read More
How to Win in China Without NFTs, KOLs, or Games
Traditional VIP shopping experiences were often more rewarding than the products themselves. But today’s young consumers want online VIP experiences. Read More
