KOLs

Join hundreds of influencers, key opinions leaders, global brands and industry leaders on one day full of shows, talks and workshops. Key takeaways include: Understanding the importance of influencer marketing Connect with China’s top influencers and key opinion leaders (KOLs) How to become a brand for the new generation Explore different ways to reach your ... Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

While most brands are incorporating zodiac animal in their Chinese New Year designs, Maybelline got influencers excited about its makeup with a mahjong set. Read More

The Peppa Pig market, with 800 global licenses, is so lucrative it has spurred counterfeiters in China, some that entwine the pig with brand logos from Dior and Supreme. Read More

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More

The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More

What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More

A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More