KOLs

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More

Many brands have been hurt by the lack of spending in China during COVID-19 but are hopeful it will return once it ends. The reality is more complex. Read More

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More

Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More

Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More

We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More

While luxury markets are saturated in China's 1st-tier cities, lower-tiered cities still offer a lot of opportunities for Western luxury brands. Read More

As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More

KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More

For luxury brand CEOs, this year filled with many successes and quite a few challenges. Here, our Top 5 CEO interviews in 2019. Read More