KOLs
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read MoreBally’s Spring 2021 Collection is a Love Letter to Nature
The Swiss luxury house melds tradition and innovation through its digital-first strategy, presenting its Spring 2021 collection via a dedicated microsite. Read MoreThe Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read MoreCan this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read MoreRadical Customer-Centricity Will Be Critical For Luxury Brands In 2021
For luxury brands, just providing excellent service is not enough anymore. Today, they must turn their service experiences into competitive advantages. Read More3 Takeaways From Vogue Business In China’s 2020 Fashion Capital Report
Here, 3 key takeaways from the 2020 New Fashion Capital Index Report by Vogue Business In China for brands navigating China’s non-first-tier cities. Read MoreLaunchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More12 China Predictions For Luxury Brands In 2021
What moves do luxury experts think brands should make in China in 2021? Jing Daily asked leading voices in the market to find out. Read MoreHow the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read MoreWhy Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More