KOLs

Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More

The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More

What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read More

A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More

The latest BCG x Tencent study, based on surveys of 2,620 Chinese luxury consumers, reveals three customer behavior trends. Read More

WeChat Social Commerce Report 2018, released today by Youzan and Newrank, shows some surprising trends. Read More

Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More

China's cross-border e-commerce market has continued to grow rapidly in 2017, providing a multi-billion business opportunity for foreign brands. Read More

Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More