KOLs
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Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More -
Gucci’s Pitti Palace Show Sees More Chinese Fashion Bloggers Than Celebrities
Italian luxury label Gucci invited more Chinese fashion bloggers than celebrities to its 2018 Cruise Collection show at the historic Pitti Palace. Read More -
10 Great Luxury WeChat Campaigns to Honor Mom This Mother’s Day
Many high-end brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More -
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses
For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More -
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More -
KOL Marketplace ParkLU Aims to Take the Guesswork Out of Working with Chinese Influencers
New online tool ParkLU gives marketers a guide to China's social media users with big influence. Read More -
Chloe Reuter on How Luxury Can Leverage China’s KOLs in the WeChat Era
Reuter Communications Founder and CEO Chloe Reuter shares her inside expertise on China's rapidly evolving luxury influencer economy. Read More -
Campaign Spotlight: T Galleria by DFS Launches Travel-Themed Campaign for Spring Shoppers
Chinese celebrities join a multi-pronged T Galleria by DFS springtime campaign, encouraging China's wanderlusts to share the luxury products they can't leave home without. Read More -
How a Creative Holiday Campaign Boosted a Spanish Retailer’s WeChat Following Nearly 500%
For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction with Chinese followers. Read More -
Ask Hung Huang | Keeping Up With China’s Fashion KOLs
As luxury brands continue to rely on the influence of KOLs for promotion in China, Hung Huang shares her thoughts on how much benefit they can be. Read More
