KOLs

China's cross-border e-commerce market has continued to grow rapidly in 2017, providing a multi-billion business opportunity for foreign brands. Read More

Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More

A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More

Here are the top Chinese teen heartthrobs that you need to start following on Instagram. Read More

With platforms like Labelhood, brands are now paying for the privilege of showcasing their collections. Production values have risen as brands fight to be noticed, and this financial pressure is leaving emerging designers out in the cold. Read More

In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase are more interested in Dior's celebrity friends. Read More

Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More

The eccentric China-based internet star known as Panda shares insights with smaller luxury brands looking to work with internet celebrities in China. Read More

Here are some tips for Influencer marketing, a relationship game that has not been more intensely played than it has in China. Read More

While South Korea's economy suffers from the tensions with China over THAAD, some Chinese KOLs are refusing to work with South Korean companies. Read More