KOLs

The Power of Connectivity At WWD’s inaugural Influencer Summit, over 150 senior level social media executives and established influencers in the fashion, beauty and retail space will come together for a unique networking opportunity. Featuring a mix of presentations, moderated conversations, and networking sessions, both parties will walk away with ample connections and a stronger ... Read More

Join hundreds of influencers, key opinions leaders, global brands and industry leaders on one day full of shows, talks and workshops at Uplab Asia’s China Influencer Summit 2019. Key takeaways include: Understanding the importance of influencer marketing Connect with China’s top influencers and key opinion leaders (KOLs) How to become a brand for the new ... Read More

A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More

Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More

When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More

Winning in China's luxury market requires a level of innovation that Western brands need to adopt. Utilizing technology will help brands around the world. Read More

New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More