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KOL

  • Marketing

    The Top 6 Misconceptions Luxury Brands Have About WeChat

    Ruonan Zheng  |   Share
    Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
  • Trending: This Style Icon Is Buying the New iPhone X for All His Staffers

    Angelina Xu  |   Share
    Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More
  • Trending: Weibo Blogger ‘Stylist Zoe’ Gives Advice on How to Wear Skirts, and It’s a Hit

    Angelina Xu  |   Share
    Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More
  • Companies

    Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?

    The Luxury Conversation  |   Share
    We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
  • Companies

    3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’

    Jessica Rapp  |   Share
    The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
  • This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo

    Jessica Rapp  |   Share
    With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
  • Marketing

    6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China

    Yiling Pan  |   Share
    From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
  • From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas

    Pablo Mauron  |   Share
    Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
  • Tencent Fights Back Against WeChat’s ‘Zombie’ Invasion

    Liz Flora  |   Share
    The tech giant announced that it has deleted fake accounts being used for the practice of "brushing," or bolstering numbers to help influencers gain advertising revenue. Read More
  • T Galleria by DFS Enlists Chinese KOLs for New Loyalty Program Campaign

    Lotus Ruan  |   Share
    Beijing-based model Hao Yun Xiang and Hong Kong blogger Hana Tam are among the KOLs selected for the LVMH-owned retailer's fall campaign to promote its Loyal T program. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

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