KOL
Trending: This Style Icon Is Buying the New iPhone X for All His Staffers
Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More
Trending: Weibo Blogger ‘Stylist Zoe’ Gives Advice on How to Wear Skirts, and It’s a Hit
Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
Tencent Fights Back Against WeChat’s ‘Zombie’ Invasion
The tech giant announced that it has deleted fake accounts being used for the practice of "brushing," or bolstering numbers to help influencers gain advertising revenue. Read More
T Galleria by DFS Enlists Chinese KOLs for New Loyalty Program Campaign
Beijing-based model Hao Yun Xiang and Hong Kong blogger Hana Tam are among the KOLs selected for the LVMH-owned retailer's fall campaign to promote its Loyal T program. Read More
Chloe Reuter on How Luxury Can Leverage China’s KOLs in the WeChat Era
Reuter Communications Founder and CEO Chloe Reuter shares her inside expertise on China's rapidly evolving luxury influencer economy. Read More
