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Tag

KOL

  • Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent

    Huixin Deng  |   Share
    Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
  • Beauty

    Luxury Brands Not “Off the Table” for Soko Glam

    Huixin Deng  |   Share
    Soko Glam co-founder Charlotte Cho told us her miracle formula for establishing a thriving online beauty platform. Read More
  • Luxury Brands Underestimate WeChat’s Importance Offline

    Jessica Rapp  |   Share
    From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More
  • The 8 Most Powerful Beauty Bloggers in China

    Yiling Pan  |   Share
    Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More
  • Events

    Insights from New York’s Luxury FirstLook Conference

    Huixin Deng  |   Share
    Among the debates at this year’s event: is the Chinese luxury consumer better defined geographically or demographically? Read More
  • China’s Wealthy Millennials Want “Newness” and “Speed:” Bain

    Jessica Rapp  |   Share
    China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More
  • Who Influences the Influencers? The Chinese Tastemakers You Don’t Know

    Jessica Rapp  |   Share
    Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More
  • Fashion

    2017 in Review: Gucci’s Smart KOL Strategies in China

    Huixin Deng  |   Share
    Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Read More
  • WeChat Star Becky Li Goes Back to Basics in New Fashion Line

    Jessica Rapp  |   Share
    One of China’s top luxury bloggers tells us about her own fashion line, which aims to give her followers the quality wardrobe staples they’ve been craving. Read More
  • The 6 Major Disruptions to Chinese Digital Marketing in 2017

    Lauren Hallanan  |   Share
    From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

Index LevelDaily Change% Change
226.46-$0.74-0.33%
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