KOL
Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
Luxury Brands Not “Off the Table” for Soko Glam
Soko Glam co-founder Charlotte Cho told us her miracle formula for establishing a thriving online beauty platform. Read More
Luxury Brands Underestimate WeChat’s Importance Offline
From overseas Chinese New Year promotions to flash sales, brands are finding innovative ways to use WeChat to drive customers into stores—and there’s room for improvement. Read More
The 8 Most Powerful Beauty Bloggers in China
Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More
Insights from New York’s Luxury FirstLook Conference
Among the debates at this year’s event: is the Chinese luxury consumer better defined geographically or demographically? Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More
Who Influences the Influencers? The Chinese Tastemakers You Don’t Know
Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Read More
2017 in Review: Gucci’s Smart KOL Strategies in China
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Read More
WeChat Star Becky Li Goes Back to Basics in New Fashion Line
One of China’s top luxury bloggers tells us about her own fashion line, which aims to give her followers the quality wardrobe staples they’ve been craving. Read More
The 6 Major Disruptions to Chinese Digital Marketing in 2017
From Weibo and live streaming to influencers and Mini Programs, we’re giving you the complete rundown on the top six Chinese social media trends of 2017. Read More
