KOL
Luxury Is Love: 3 Implications for Luxury Brands to Be Successful in China
To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More
Inside MAC Cosmetics’ First Interactive Experience Center in Shanghai
MAC Cosmetics' first interactive experience center was the result of six months of research to understand Gen Z's makeup purchase behavior in China. Read More
Clinique Unveils Travel Exclusive Set with CDFG at Chinese New Year Event
Clinique launched a limited-edition "Clinique x Jing Boran" Travel Exclusive Set to cater to the skincare needs of Chinese travelers. Read More
How China’s First E-commerce Law Will Shape E-tailers’ Future
Jing Daily spoke to experts in the fields of e-commerce and influencer marketing, as well as some of the sales platforms themselves, to find out. Read More
China Is the Key for a Rosy Global Luxury Market Outlook: Bain & Co.
A new luxury report by Bain & Co, released on November 15, has set a highly positive tone on the prospect of the industry. Read More
How Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App
Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More
Here’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More
Influencer Marketing in 2018: What Luxury Brands in China Need to Know
Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
Chinese Whispers: Weibo Labels Valentino Ad as Spam, and More
A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More
