KOL
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
How Can Brands Boost Immunity Against the COVID-19 Virus
We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More
8 Ways E-commerce Influencers Court Consumers in China
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
What Marketers Need to Know about China’s Live Commerce
We outline where to find the right platform for live commerce, how to cooperate with hosts, and the types of promotions to consider. Read More
As China’s Market Shifts Inward, Brands Turn to Online Education
With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More
Newrank’s China Social Media Content Report 2019
Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Here are key takeaways. Read More
Why was Xiaohongshu Pulled from China’s App Stores?
Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Will LVMH Launch a Chinese Fashion Brand like Rihanna’s Fenty?
A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More
Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise
Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More
