KOL
From Anti-aging To KOL Influence: 8 Chinese Beauty Myths Debunked
Latest research by Hot Pot China x The Future Laboratory shines light on misconceptions brands should be aware of to maximize engagement and steer clear of controversy. Read More
2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read More
One Second Wonder: Mr. Bags x Qeelin Sells Out Immediately
Netting over half a million RMB in a second, the brand’s collaboration with the fashion KOL has again shown the enduring power of Chinese influencers. Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
China’s Luxury Market Will Only Get Trickier In 2021
China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
Bally’s Strategy Drives Growth In China Despite COVID-19
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this retail market. Read More
