KOL marketing
What can fashion learn from the Shein PR debacle?
Shein tried to gloss over its shortcomings by whisking influencers to its factory in Guangzhou, but netizens weren’t fooled. What can luxury learn from the PR disaster? Read More
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
De Beers Diamonds Mines a Younger Clientele in China
De Beers opened a "new retail" Forevermark jewelry store in Shanghai, China to target the country's millennial consumers. Read More
5 Surprising Facts on the Consumption Habits of China’s Post-00s Generation
A study of 15,000 Chinese born after 2000 finds them eager to connect with their peers and pursue meaningful goals. They are less interested in foreign brands, naked materialism, and… Read More
Budgeting for Digital Marketing in China, Explained
Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger… Read More
Le Tote CEO on Bringing ‘the Netflix of Fashion’ to China
Rakesh Tondon, CEO of Le Tote, feels a real sense of urgency about the China opportunity. He told us “If we don’t do it now, somebody else will.” Read More
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL,… Read More
