KOCs
The New Digital Paradigm For Luxury Brands In China
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Read More
How Brands Can Monetize Male Beauty In China
Local brands are dominating China’s $1.9 billion skincare market. In order to gain market share, what can international brands learn from them? Read More
Does Luxury Need Daigous Post-Pandemic?
China’s $52-billion Daigou market has been hurt by COVID-19. But with new opportunities presenting themselves, can the industry create a brighter future? Read More
Sizing Is Killing Your Brand
Incorrect sizing is one of the leading reasons for returns in fashion. Jing Daily tackles how brands can get Chinese consumers their correct sizes. Read More
12 China Predictions For Luxury Brands In 2021
What moves do luxury experts think brands should make in China in 2021? Jing Daily asked leading voices in the market to find out. Read More
China’s Hottest Trend, Ins Style, Was Influenced By Banned Instagram
Chinese Gen-Zers have gleaned an Ins-Style aesthetic from their limited access to Instagram. But can International brands take advantage of this trend? Read More
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
Jing Daily’s Top 5 Articles for 2019
This year was certainly eventful. From Burberry’s bizarre Chinese New Year campaign to a roll call of brand missteps, here are Jing Daily's top 5 articles of 2019. Read More
