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KOC

  • Consumer Insights

    Are Chinese Celebrities Still Crucial For Luxury Brands?

    Jing Daily  |   Share
    Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
  • Does Luxury Need Daigous Post-Pandemic?

    Lisa Nan  |   Share
    China’s $52-billion Daigou market has been hurt by COVID-19. But with new opportunities presenting themselves, can the industry create a brighter future? Read More
  • Beauty

    Can C-Beauty’s YUMEE Rock the Global Make-up Industry?

    Gemma A. Williams  |   Share
    Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
  • Fashion

    How One Indie Luxury Brand Conquered The China Market

    Tiffany Lung  |   Share
    As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
  • Little Red Book’s New Campaign Rides The Hot Female Identity Trend

    Yaling Jiang  |   Share
    Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
  • Retail

    Is Topshop’s Failure in China a Fast Fashion Problem?

    Ran Bi  |   Share
    COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
  • Meet The Consumer Class Fueling China’s Sneaker Market

    Ran Bi  |   Share
    Gaokao students, who are mostly between the ages of 17-20 years old, will push sneaker businesses to a new level through their enthusiasm and know-how. Read More
  • Beauty Marketing Trends in 2020 That Will Boost Your KOL Game

    PARKLU  |   Share
    6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More
  • What is a KOC? Behind China’s Latest Influencer Trend

    Tamsin Smith  |   Share
    KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/03/2023

Index LevelDaily Change% Change
286.73-$0.68-0.24%
View Index

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