kim kardashian
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
The Digital Exhumation of Marilyn Monroe Should Make Us All Uncomfortable
Even though it’s been 60 years since the death of the Hollywood icon Marilyn Monroe, she is still being made to sell luxury. Read More
Kim Kardashian’s Plans for a Global Empire Start With China
Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
Eight Things that Rocked China E-Commerce in 2019
2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America
The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
China’s “Mini-Me” Culture is Perfect for Luxury Brands
Chinese Millennial mothers have created a surging and lucrative “mini-me” trend in China, and an obvious target for luxury brands to conquer. Read More
How the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China
For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
