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kim kardashian

  • Fashion

    Kim Kardashian breathes new life into Marc Jacobs for Fall 2023

    Emily Jensen  |   Share
    Kim Kardashian is helping brands revive their image in the digital age. Now, she stars in the Fall 2023 campaign for once-favored New York label Marc Jacobs. Read More
  • Companies

    How much is Skims worth? Kim Kardashian is betting $4 billion

    Emily Jensen  |   Share
    Kardashian is reportedly preparing to take her shapewear brand public. But with an IPO on the horizon, can she counter China’s negative perception of shapewear? Read More
  • Influencers

    Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week

    Lisa Nan  |   Share
    Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
  • NFT

    The Digital Exhumation of Marilyn Monroe Should Make Us All Uncomfortable

    Gemma A. Williams  |   Share
    Even though it’s been 60 years since the death of the Hollywood icon Marilyn Monroe, she is still being made to sell luxury. Read More
  • Fashion

    Kim Kardashian’s Plans for a Global Empire Start With China

    Lisa Nan  |   Share
    Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
  • Marketing

    Are Chinese Consumers Over Celebrity Livestreaming?

    CCI Team  |   Share
    As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
  • How Fashion KOIs Bonded with Readers During COVID-19

    Emily Jensen  |   Share
    Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
  • Eight Things that Rocked China E-Commerce in 2019

    Ker Zheng  |   Share
    2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
  • The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America

    Marc Bain  |   Share
    The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
  • China’s “Mini-Me” Culture is Perfect for Luxury Brands

    Adina-Laura Achim  |   Share
    Chinese Millennial mothers have created a surging and lucrative “mini-me” trend in China, and an obvious target for luxury brands to conquer. Read More
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