kim kardashian
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
Eight Things that Rocked China E-Commerce in 2019
2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America
The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
China’s “Mini-Me” Culture is Perfect for Luxury Brands
Chinese Millennial mothers have created a surging and lucrative “mini-me” trend in China, and an obvious target for luxury brands to conquer. Read More
How the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China
For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
How To Lead A Couture Brand in the Age of Fast Fashion: An Interview With LANYU’S CEO
We speak with Nicole Zhao, the CEO of the Chinese label LANYU, to find out the benefits for a couture brand in launching a Ready-to-Wear collection. Read More
