kim kardashian
How the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China
For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
How To Lead A Couture Brand in the Age of Fast Fashion: An Interview With LANYU’S CEO
We speak with Nicole Zhao, the CEO of the Chinese label LANYU, to find out the benefits for a couture brand in launching a Ready-to-Wear collection. Read More
Dior’s Controversial New Ambassador Notably Absent from Show
Christian Dior's controversial new China ambassador, Angelababy, was absent from the recent cruise collection show as debate about her raged on online. Read More
Brace Yourselves: Kardashians Get Ready For China Branding Blitz
Ready or not, it looks like the Kardashian clan's beauty line is headed to China as "marketing and sales" plans are in the works. Read More
