kim kardashian
Kim Kardashian breathes new life into Marc Jacobs for Fall 2023
Kim Kardashian is helping brands revive their image in the digital age. Now, she stars in the Fall 2023 campaign for once-favored New York label Marc Jacobs. Read More
How much is Skims worth? Kim Kardashian is betting $4 billion
Kardashian is reportedly preparing to take her shapewear brand public. But with an IPO on the horizon, can she counter China’s negative perception of shapewear? Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
The Digital Exhumation of Marilyn Monroe Should Make Us All Uncomfortable
Even though it’s been 60 years since the death of the Hollywood icon Marilyn Monroe, she is still being made to sell luxury. Read More
Kim Kardashian’s Plans for a Global Empire Start With China
Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
Eight Things that Rocked China E-Commerce in 2019
2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America
The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
China’s “Mini-Me” Culture is Perfect for Luxury Brands
Chinese Millennial mothers have created a surging and lucrative “mini-me” trend in China, and an obvious target for luxury brands to conquer. Read More
