Kim Kardashain
Livestream Goldmine: Kim Kardashian Meets Chinese Top Livestreamer Viya
All 15,000 bottles of KKW perfume sold out within 10 minutes. But while livestreaming can offer brands sales and viewership, what’s the trade-off? Read More
Will Rihanna’s Fenty Beauty Take Off in China?
Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More
