Kim Jones
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
Did Dior x Stüssy Miss the China Mark?
The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More
Sneakers Are Booming in China — Here’s Why It Matters for Luxury Brands
The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More
