Kim Jones
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
What is the Future of Fashion Publishing in China?
While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
Did Dior x Stüssy Miss the China Mark?
The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More
Sneakers Are Booming in China — Here’s Why It Matters for Luxury Brands
The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More
