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In Zero-COVID China, Brands And Duty-Free Pivot From Airports To City Centers
Savvy brands are navigating the downturn in Chinese tourism by pivoting from traditional travel retail toward duty-free shops in city centers. Read More
Next Stop for Pop Mart? High Fashion
Following releases with the likes of Moncler, L’Oréal, and Uniqlo, Pop Mart drops a third ready-to-wear collection with Spanish-Chinese label 13 De Marzo. Will leading high-fashion houses jump on this… Read More
Why Chinese Men Want to Be Beautiful
The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Read More
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
Slowing Chinese Economy Can’t Stop L’Oreal’s Lipstick Index Surge
Beauty company L'Oreal beat estimates with its first quarter earnings thanks to sales in China. Overall sales grew 11.4% year-on-year. Read More
The New Retail: Today’s China is Tomorrow’s America
New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Do Luxury Brands Need Their Own Cafés in China?
Chanel’s Coco Café created an astonishing amount of heat for the brand. Will others be as successful at increasing footfall and social media shares? Read More
