kiehl’s
Maison Margiela Exhibits Its House Legacy At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
Slowing Chinese Economy Can’t Stop L’Oreal’s Lipstick Index Surge
Beauty company L'Oreal beat estimates with its first quarter earnings thanks to sales in China. Overall sales grew 11.4% year-on-year. Read More
The New Retail: Today’s China is Tomorrow’s America
New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Do Luxury Brands Need Their Own Cafés in China?
Chanel’s Coco Café created an astonishing amount of heat for the brand. Will others be as successful at increasing footfall and social media shares? Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing campaigns in China through November 8, featuring Dell, Max Factor, Cadillac, Kiehl’s, and Mercedes-Benz. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through August 31, featuring Swarovski, ELLE, Kate Spade, GRAZIA, Kiehl’s, and Shu Uemura. Read More
