key opinion leaders
Beauty Giant Shiseido Seen Likely to Post Gains on China Cosmetics Demand
Celebrities, airport splurges and huge new beauty line seen likely to propel Japanese beauty giant Shiseido to stronger earnings. Read More
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce
Here are five takeaways from recent TechNode's "Tech After Hours" event in Shanghai on key opinion leaders (KOL) marketing in China. Read More
Global Chinese Travel Is Providing Relief to Retail Sector, but Online Shopping Remains a Threat
Chinese tourist spending is stimulating retail growth across the world, but online shopping for Chinese travelers could pose a threat to future growth. Read More
Infographic: How To Reach Chinese Tourists Through WeChat And Weibo
Chinese travelers are highly connected on social media, which makes a strong social marketing strategy vitally important for attracting them. Read More
