key opinion leader
Why Digital Mastery Is The Only Option For Today’s Luxury Brands
Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Read More
Chloe Reuter on How Luxury Can Leverage China’s KOLs in the WeChat Era
Reuter Communications Founder and CEO Chloe Reuter shares her inside expertise on China's rapidly evolving luxury influencer economy. Read More
Mr Xiao Mao: China’s Top Skincare Video KOL
Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More
‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation
Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class. Read More
How Brands Can Navigate Chinese Fashion Bloggers’ ‘Red Envelope’ Culture
Chinese KOL endorsements don't come for free—but payment to bloggers may hinder their credibility with fans. Read More
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More
BMW’s Fabricated ‘Ctrl Z Day’ Sparks Viral Sensation On Weibo
The automaker has officially proven that it's possible to harness the power of social media to invent a brand new holiday, which it recently did to promote its Z4 model… Read More
5 Essential Tips For Digital Fashion Marketing In China
WeChat, e-commerce, and key opinion leaders were among the topics discussed at a recent Fashion's Collective event focused on creating a global digital strategy for the Chinese consumer. Read More
