kering
What the World Needs to Learn From Chinese Content Commerce: Part Five
Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
Kering Dominates Top Spot On China Global Luxury Index
As March began, the Jing Daily Global Luxury Index was riding at an all-time high. But fashion's decision to stop using Xinjiang cotton could change things. Read More
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
Has China’s “Too Skinny” Trend Gone Too Far?
The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
When Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read More
Second-Hand Luxury — Don’t Have Second Thoughts
Second-hand luxury is a means for recruitment and feeds into circularity and sustainability. Here are some thoughts on the outlook. Read More
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
