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JD.com executives discussed post-COVID-19 market trends, and the company’s consumer knowledge reinforced the belief that shoppers now have different needs. Read More

Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More

The market value of Hermès exceeded 80 billion euros for the first time in history, indicating a strong bounce-back amid the ongoing COVID-19 crisis. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

As brands continue to tap China’s e-commerce platforms, Alibaba’s Tmall signs up Balenciaga and Chloé indicating its unrelenting acquisition strategy. Read More

The outbreak of COVID-19 has cast a dark cloud over global financial markets, but Birkin bags are still holding their value during these uncertain times. Read More

As one of many steps to reignite China’s consumer spending, the Shanghai government has created the Double 5 festival hoping to increase retail spending. Read More

Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More

As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution. Read More

Birkin handbag maker Hermès sales fell by 7.7% in the first quarter as the coronavirus outbreak forced it to close stores across the world. Read More