kenzo
Chinese Visitors Flock to LVMH’s Lush Open House
This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More
Bloggers Without Borders – 7 of the New Breed of Chinese Global Influencer
This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More
Luxury World’s Digital Laggard Céline Launches on WeChat
Céline recently changed its digital approach by officially establishing a presence on China's most important social media platform: WeChat. Read More
5 Things to Know About the Hottest Pop-up Retailing Trend in China
Pop-up retailing is experiencing explosive growth in China. Here are five things that luxury brands need to know about this trend. Read More
How Brands Use Chinese Mooncakes to Sell Luxury
Luxury brands have created specially-designed gift-sets for Mooncakes, the Chinese dessert that are given out during the Mid-Autumn Festival. Read More
10 Hip Sportswear Gifts for the Year of the Monkey
Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Marc Jacobs, TAG Heuer, Chow Tai Fook, Kenzo, and Westin. Read More
Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More
This Week In Digital Luxury Marketing: Valentine’s Day Edition
This week, we're bringing you a roundup of ongoing Valentine’s Day digital campaigns on China’s social media, featuring Tag Heuer, Lancôme, Kenzo, De Beers, and Audi. Read More
Chinese Models Capture Street Style Spotlight At Paris Fashion Week
Liu Wen, Ming Xi, Xiao Wen Ju, and Sui He have all garnered extensive attention both on the runway and off in Paris this season. Read More
