Keep
China’s Next GenZ Craze? Frisbee Collabs
From sportswear brand Anta to beauty label Elizabeth Arden, companies are designing frisbees to capture China’s latest Gen Z craze. Read More
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
Gen Z Lays Down the Gauntlet for Luxury
The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Read More
Can Keep, An Online Fitness App, Help Luxury Brands Seize China’s Fitness Craze?
Keep, a unicorn in the field of online fitness, boasts 300 million users. Can luxury leverage the app to tap into China’s booming fitness sector? Read More
6 Reasons Experiential Luxury Will Redefine the Chinese Market
During the pandemic, the value of experiential luxury plummeted by an unprecedented 50 percent in 2020 versus 2019. Now, it’s back with a bang. Read More
Why ‘Invisible Luxury’ Is China’s Latest Trend
Young consumers have been demanding brands step up their efforts surrounding mindfulness, health, and discretion, but COVID-19 has accelerated this process. Read More
What Luxury Brands Can Learn From Peloton’s Treadmill Crisis
Peloton has become synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand. Read More
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read More
Luxury Look: At-Home Fitness Is the One to Watch in 2021
While much of China has managed to return to a post-coronavirus sense of normalcy, at-home fitness appears to be here to stay and is evolving quickly. Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
