karl lagerfeld
Are You Prepared For The New Luxury Trends Of 2021?
Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read MoreWhy China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read MoreStill Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read MoreIs Chanel’s Offline Strategy Paying Off in China?
The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read MoreThe Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read MoreReshaping Luxury’s Old Boundaries
Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read MoreFendi Opens a New Chapter of Its History in Shanghai
Fendi’s love for China was recently celebrated with a catwalk show titled Roma in Shanghai, representing a major step forward for the brand. Read MoreWhy Wardrobe Sharing Platforms are Dangerous to Luxury Brands
Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read MoreHow Luxury Giants and Chinese Firms are Saving Heritage Brands
Giant luxury groups and Chinese investment firms are reviving European heritage brands such as Jean Patou, Paul Poiret, and Gieves & Hawkes. Read MoreChanel and Fendi After Karl Lagerfeld
The Future of Luxury with Daniel Langer. Jing Daily columnist shared his view on the future of Chanel and Fendi without Karl Lagerfeld. Read More