karl lagerfeld
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
Are You Prepared For The New Luxury Trends Of 2021?
Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
Is Chanel’s Offline Strategy Paying Off in China?
The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read More
The Winners and Losers in China Digital Marketing This Week
We analyze luxury brand campaigns from JNBY, L'Oreal, and Karl Lagerfeld. Read More
Reshaping Luxury’s Old Boundaries
Companies specializing in luxury goods has been forced to expand beyond its historical boundaries, moving into “experiential” spaces. Read More
Fendi Opens a New Chapter of Its History in Shanghai
Fendi’s love for China was recently celebrated with a catwalk show titled Roma in Shanghai, representing a major step forward for the brand. Read More
