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  • Branded Mini-Movies As China Marketing Tool: Boom Or Bust?

    Jing Daily  |   Share
    With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" have moved to the forefront as an effective and timely marketing tool. Read More
  • Luxury Automakers Target China’s “Wild West”

    Jing Daily  |   Share
    With demand rising steadily in inland China as consumers in top-tier cities on the country's wealthier east coast cut back, luxury automakers are looking to expand in second-, third- and even fourth-tier Chinese cities in the hopes of pushing sustainable long-term growth. Read More
  • China’s Music Scene Won’t Take No For An Answer

    Nora Chen  |   Share
    Despite the doom and gloom caused by recent music festival cancellations and downright failures, the likes of Beijing and Shanghai are keeping spirits high with a killer lineup of shows and festivals, showing that China’s music scene still has plenty of life left in it. Read More
  • Hugo Boss Signs Chow Yun-Fat As First Asian Brand Ambassador

    Jing Daily  |   Share
    Concerned about slower growth in mainland China this year, major brands continue to pull out all the stops to stand out in a crowded yet critical luxury market. Read More
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    Jaeger-LeCoultre Nods To Chinese Culture With Enamel Lotus Watch

    Jing Daily  |   Share
    Following such recent China-only releases as the Chloé fifth anniversary handbag and the BMW M3 Tiger, Swiss watchmaker Jaeger-LeCoultre is looking to Chinese culture for its limited-edition Enamel Lotus Master Minute Repeater. Read More

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