karen mok
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" have moved to the forefront as an effective and timely marketing tool. Read More
Luxury Automakers Target China’s “Wild West”
With demand rising steadily in inland China as consumers in top-tier cities on the country's wealthier east coast cut back, luxury automakers are looking to expand in second-, third- and even fourth-tier Chinese cities in the hopes of pushing sustainable long-term growth. Read More
China’s Music Scene Won’t Take No For An Answer
Despite the doom and gloom caused by recent music festival cancellations and downright failures, the likes of Beijing and Shanghai are keeping spirits high with a killer lineup of shows and festivals, showing that China’s music scene still has plenty of life left in it. Read More
Hugo Boss Signs Chow Yun-Fat As First Asian Brand Ambassador
Concerned about slower growth in mainland China this year, major brands continue to pull out all the stops to stand out in a crowded yet critical luxury market. Read More
Jaeger-LeCoultre Nods To Chinese Culture With Enamel Lotus Watch
Following such recent China-only releases as the Chloé fifth anniversary handbag and the BMW M3 Tiger, Swiss watchmaker Jaeger-LeCoultre is looking to Chinese culture for its limited-edition Enamel Lotus Master Minute Repeater. Read More
