kantar media
China’s “Moonlight Clan” Spurs Growth in Luxury Brand Value: Kantar
Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis… Read More
Why the ‘Millennial’ Concept Fails in China
China's millennials can be divided into "post-80s" and "post-90s" generations, and the groups have different attitudes and spending habits. Read More
