k-pop
Squid Game Star HoYeon Jung Is Louis Vuitton’s New Global Face
Louis Vuitton named Squid Game star Hoyeon Jung as its global brand ambassador. But many netizens complained about the appointment. Read More
How Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read More
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
In China, the Sneaker Boom Finds A Platform (Shoe)
The research arm of luxury mall developer K11 reveals what retailers need to know. Read More
