k-pop
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
What China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read More
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
The New Perfume Market for Chinese Millennial Men — A User’s Guide
It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
In China, the Sneaker Boom Finds A Platform (Shoe)
The research arm of luxury mall developer K11 reveals what retailers need to know. Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
First Streetwear, Now Hip Hop: When Brands and Musicians Meet
From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read More
Will Chinese Retaliation over THAAD Cause Overall Chinese Tourism to Drop for First Time?
Chinese curbs on tourism to South Korea over THAAD is causing concerns that Chinese outbound tourism may see negative growth for the first time. Read More
South Korea Looks Beyond China for Future Tourism Growth
Tourist arrivals in South Korea reached an all-time high in 2016, but tourism authorities are concerned that it is too reliant on the Chinese market. Read More
