k-pop
Gucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read MoreIs Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read MoreAs the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read MoreSquid Game Star HoYeon Jung Is Louis Vuitton’s New Global Face
Louis Vuitton named Squid Game star Hoyeon Jung as its global brand ambassador. But many netizens complained about the appointment. Read MoreHow Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read MoreWhere Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read MoreWhy Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read MoreLVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read MoreWhat China’s Male Beauty Market Will Look Like In 2021
2020 saw many new men’s makeup brands enter China’s e-commerce space. But what’s behind that growth, and where is the male beauty market headed? Read MoreWhat Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More