k-pop
Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?
Luxury brands are appointing Chinese celebrities as ambassadors en masse. Jing Daily offers a playbook for brands to pick the right faces and navigate celebrity scandals. Read More
Why Is American Retro-core Going Viral In China?
Young Chinese fashionistas are embracing retro outfits from '80s and '90s America. Why is the trend surging and what does it mean for brands? Read More
From Jackson Wang, To Wang Yibo: How K-Pop’s Chinese Stars Become China’s Favorite Brand Ambassadors
Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise? Read More
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Decoding 2023’s Balletcore Aesthetic Trending On Chinese Social Media
Ballerina-inspired lifestyle aesthetics are taking over global social media. How is this phenomenon influencing China’s fashion lovers? Read More
Blackpink’s Record Label YG Entertainment Debuts New K-pop Group Baby Monster
YG Entertainment’s new K-pop group Baby Monster debuts months after China “partially” lifts years-old ban on Korean content. Read More
Can K-Fashion Win Back The Hearts Of Chinese Consumers? We11done And Sequoia Capital China Are Betting On It
K-fashion brands like We11done are going mainstream in China, gaining local followers, and even bypassing daigou. But more challenges may lie ahead. Read More
Gucci Puts Other Luxury Brands on Notice by Accepting Crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy? Read More
Is Hip-Hop the New K-Pop for Luxury Brands in China?
In China, K-pop is viewed as a more natural fit for luxury than hip-hop. Jing Daily explores why companies should not write the style off prematurely. Read More
As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read More
