k-beauty
Chinese Whispers: Why K-Beauty is Losing Relevance in China, and More
There are clear signs that the popularity of Korean beauty (K-beauty) brands is quickly fading after being trendy for almost a decade in China. Read More
Sulwhasoo Looks Outside China to Mitigate Risk
The brand's emphasis on natural ingredients has served them well in China, but with the challenges of operating there increasing, they are eager to grow other markets. Read More
J-beauty Is Dethroning K-beauty in China
Last year's travel ban, a reaction to Korea's THAAD missile defense system, is only partly to blame. Japanese beauty brands are also seen as higher quality. Read More
Luxury Brands Not “Off the Table” for Soko Glam
Soko Glam co-founder Charlotte Cho told us her miracle formula for establishing a thriving online beauty platform. Read More
The Korean Wave Hits Fashion and Lifestyle in China
South Korea is at the forefront of one of this decade's most influential lifestyle movements in China, brands have taken notice and are buying in. Read More
K-Beauty Set to Gain From China’s Latest Cosmetics Tax Cuts
The popularity to "K-beauty" that comes from China's obsession with all things Korean is predicted to increase with a new tax cut on imported cosmetics. Read More
Op-Ed | 5 Things Brands Need to Know About Winning in China’s Beauty Industry
From K-Beauty to natural ingredients, the founder and CEO of Reuter Communications shares her expertise on the forces shaping China's beauty industry. Read More
