k-beauty
Laneige’s Virtual Store, China’s AI Singers Cause Controversy & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Photo: Metaverse Post Read More
Mango And Other ‘Masstige’ Brands Shutter After Struggling In China. Could The US Offer New Hope For Them?
Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion. Read More
L’Oréal Targets K-Beauty, C-Beauty And J-Beauty Consumers With New Korean Brand
L'Oréal Group has launched a new K-beauty brand called Shihyo as it looks to target North Asian shoppers across “beauty-intense” regions. Read More
Another Brand Joins the K-Beauty Exodus From China
L’Oréal-owned 3CE Stylenanda is closing its Beijing location, leaving just two other stores in China. Is this a sign of the times for K-beauty? Read More
Can T-Beauty Become a Dominant Force in Global Cosmetics?
K-beauty and J-beauty have dominated the global beauty market in recent years but is it T-beauty’s time to shine? Read More
What’s Behind China’s ‘Slanted-Eye’ Outrage & How to Avoid It
From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with “slanted-eye” looks. But who’s really to blame? Read More
As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read More
Which Brands Said Bye to China in 2021?
Not every business made it big in China during the pandemic. From beauty brands to fashion retailers, here are five companies that scaled down in 2021. Read More
What Luxuries China Still Craves From the West
Demand for imported luxury goods remained strong in 2020, despite the pandemic. But what do Chinese buyers want the most from abroad? Read More
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
