k-beauty
L’Oréal Targets K-Beauty, C-Beauty And J-Beauty Consumers With New Korean Brand
L'Oréal Group has launched a new K-beauty brand called Shihyo as it looks to target North Asian shoppers across “beauty-intense” regions. Read More
Another Brand Joins the K-Beauty Exodus From China
L’Oréal-owned 3CE Stylenanda is closing its Beijing location, leaving just two other stores in China. Is this a sign of the times for K-beauty? Read More
Can T-Beauty Become a Dominant Force in Global Cosmetics?
K-beauty and J-beauty have dominated the global beauty market in recent years but is it T-beauty’s time to shine? Read More
What’s Behind China’s ‘Slanted-Eye’ Outrage & How to Avoid It
From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with “slanted-eye” looks. But who’s really to blame? Read More
As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read More
Which Brands Said Bye to China in 2021?
Not every business made it big in China during the pandemic. From beauty brands to fashion retailers, here are five companies that scaled down in 2021. Read More
What Luxuries China Still Craves From the West
Demand for imported luxury goods remained strong in 2020, despite the pandemic. But what do Chinese buyers want the most from abroad? Read More
K-Beauty Gets an Expensive Makeover
While affordable K-beauty is losing Chinese consumer affection, its counterpart — premium Korean skincare — is riding high in the market. Read More
How Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
Another K-Beauty Brand Bites the Dust In China
Amorepacific-owned Innisfree is packing up its bags in China, with plans to shutter about 170 stores by the end of this year. Read More
