ju xiaowen
After Surviving Scandal, JNBY is the Chinese Fashion Group to Watch in 2022
Compared to other Chinese fashion groups, JNBY has taken a more low-key approach that’s slower than fast fashion and lower than high-end. Read More
Louis Vuitton Pre-Launches Fall 2021 Menswear At Shanghai Popup
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Fashion Houses Fight for Market Share in the Booming Chinese Shoe Market
Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More
Tickets to Victoria’s Secret’s ‘Invite-Only’ Show Are Selling for $13,700 in China
Tickets to the Victoria's Secret fashion show in Shangha are on sale on Taobao for 90,000 yuan, reflecting the country's enthusiasm for the event. Read More
70 Percent of Chinese College Students Will Spend Valentine’s Day Alone
Today on social media, Chinese consumers are talking about candidates for the Victoria's Secret show in Shanghai and how many Chinese students will spend Valentine's Day alone. Read More
Ferragamo Sees 12 Percent Revenue Jump in China in First Half 2017
China is the leading market for the Italian luxury label Salvatore Ferragamo, which reported a 12 percent revenue increase for the first half of 2017. Read More
Dior Launches Second “Secret Garden” Campaign In China
Vogue China has been prioritized over fashion magazines from Europe to print the couture label's new international print and video campaign. Read More
