johnnie walker

This week, Scotland's Edinburgh Zoo debuted a special tartan designed to commemorate the recent arrival of two giant pandas from China, the culmination of a five-year effort. Read More

Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie Walker Blue Label in the China market. Read More

The 2012 Yulu campaign goes beyond the first, profiling only one high-profile celebrity, actor Chen Kun, and with Johnnie Walker making the new campaign more about individuals looking to make their mark on society. Read More

Celebrating the one-year anniversary of Beijing's move to give Geographical Indication of Origin status to Scotch whisky, this week Scottish First Minister Alex Salmond toasted the booming Chinese whisky trade on a trip to the Chinese capital. Read More

Launched this past May at Shanghai's Sinan Mansions, the first Johnnie Walker House built outside of Scotland is nothing if not a shrine to the history, culture and appreciation of whisky. Read More