johnnie walker
Cognac Demand Surges In China, But Whisky Makers Won’t Go Down Easily
Long a favorite among upwardly mobile Chinese (or those who hope to appear that way), demand for cognac in China has surged in the last decade, with the country now… Read More-
Edinburgh Zoo Unveils Special Tartan To Welcome Giant Pandas
This week, Scotland's Edinburgh Zoo debuted a special tartan designed to commemorate the recent arrival of two giant pandas from China, the culmination of a five-year effort. Read More -
Filmmaker Zoe Cassavetes Directs Johnnie Walker “True Rarity” China Campaign
Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie… Read More -
Johnnie Walker Announces Second “Yulu” Campaign, $1.6 Million Fund In Shanghai
The 2012 Yulu campaign goes beyond the first, profiling only one high-profile celebrity, actor Chen Kun, and with Johnnie Walker making the new campaign more about individuals looking to make… Read More -
Scotland Cashing In On Chinese Demand For Premium Scotch
Celebrating the one-year anniversary of Beijing's move to give Geographical Indication of Origin status to Scotch whisky, this week Scottish First Minister Alex Salmond toasted the booming Chinese whisky trade… Read More -
Interview: Johnnie Walker House Immerses Shanghai In Whisky Culture
Launched this past May at Shanghai's Sinan Mansions, the first Johnnie Walker House built outside of Scotland is nothing if not a shrine to the history, culture and appreciation of… Read More
