johnnie walker
Edinburgh Zoo Unveils Special Tartan To Welcome Giant Pandas
This week, Scotland's Edinburgh Zoo debuted a special tartan designed to commemorate the recent arrival of two giant pandas from China, the culmination of a five-year effort. Read MoreFilmmaker Zoe Cassavetes Directs Johnnie Walker “True Rarity” China Campaign
Continuing its strong push to foster a new generation of Chinese whisky drinkers, the Diageo-owned whisky maker Johnnie Walker recently signed the Manchester-based ad agency Love to promote its Johnnie Walker Blue Label in the China market. Read MoreJohnnie Walker Announces Second “Yulu” Campaign, $1.6 Million Fund In Shanghai
The 2012 Yulu campaign goes beyond the first, profiling only one high-profile celebrity, actor Chen Kun, and with Johnnie Walker making the new campaign more about individuals looking to make their mark on society. Read MoreScotland Cashing In On Chinese Demand For Premium Scotch
Celebrating the one-year anniversary of Beijing's move to give Geographical Indication of Origin status to Scotch whisky, this week Scottish First Minister Alex Salmond toasted the booming Chinese whisky trade on a trip to the Chinese capital. Read MoreInterview: Johnnie Walker House Immerses Shanghai In Whisky Culture
Launched this past May at Shanghai's Sinan Mansions, the first Johnnie Walker House built outside of Scotland is nothing if not a shrine to the history, culture and appreciation of whisky. Read More