johnnie walker

While China's wealthy urbanites are cutting back on conspicuous consumption this year, particularly in the run-up to this fall's decennial government changeup and amid a tougher overall economic climate, one country that stands to continue to gain from China's evolving luxury demand is Scotland. Read More

With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" have moved to the forefront as an effective and timely marketing tool. Read More

Coming over a year after the launch of China's first Johnnie Walker House at Shanghai's Sinan Mansions, this week saw the grand opening of the second location in Beijing. Read More

Following its recent collaboration Shanghai fashion designer Uma Wang, the art-obsessed Swiss watchmaker Swatch has rolled out with another collaborative timepiece, this time with Ji Weiyu and Song Tao of the photographic duo Birdhead. Read More

Though demand for fine wine, whisky, vodka and even craft beer continues to climb among China's expanding middle class, cognac remains the preferred tipple for many of the country's wealthier, typically older and male, drinkers. Read More

Having previously partnered with Chinese director Jia Zhangke as well as fashion designers Jenny Ji and Xander Zhou, writer Han Han and artist Pan Jianfeng, whisky brand Johnnie Walker is no stranger to localized marketing campaigns and limited-edition products for the China market. Read More

If there's one area of the Chinese market that has continued to do incredibly well regardless of all others, it's high-end imported spirits. Read More

Concerned about slower growth in mainland China this year, major brands continue to pull out all the stops to stand out in a crowded yet critical luxury market. Read More

Over the past six years, Thomas Dariel of the Shanghai-based interior design firm Dariel Studio has had a hand in creating some of the city's most instantly recognizable living spaces, restaurants and bars, boutique hotels and concept stores. Read More

Long a favorite among upwardly mobile Chinese (or those who hope to appear that way), demand for cognac in China has surged in the last decade, with the country now poised to become the largest consumer of the French brandy within the next four years. Read More