johnnie walker
Bottoms Up: How China’s Pleasure-seeking Consumers Are Falling For Luxury Whisky
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Read More
How Luxury Spirits Labels Are Unbottling The NFT Market
Even with confidence in crypto tanking, the thirst for luxury spirits NFTs seems impossible to quench. How can such a sensorial industry benefit from Web3? Read More
35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More
Johnnie Walker House Taps Into Chengdu’s Growing Taste For Experiential Luxury
The western city remains the next big frontier for luxury brands as it hosts Johnnie Walker's third ultra-luxe "whisky embassy" in China. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Hublot, Johnnie Walker, Starbucks, Jaeger-LeCoultre, and Lancôme. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Spring Festival Spotlight | Year Of The Horse Luxury Gifts
From handcrafted French crystal to premier headphones, brands on all ends of the luxury spectrum have been promoting special-edition gifts for the year of the horse. Read More
What Makes Online Luxury Video Campaigns Go Viral In China?
In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More
From Zombie Bruce Lee To Keanu Reeves: China’s Top 5 Luxury Ads Of 2013
Luxury brands experimented with a range of video formats in 2013 in hopes of encouraging social media shares through sophisticated messaging. Read More
Ambition Is The New Sex: The Trend Of ‘Role Model’ Marketing In China
Recent social media marketing campaigns have been eschewing celebrity brand ambassadors in favor of creative professionals sharing their success stories. Read More
